How it works · Your numbers

How Findig calculates your profit

Etsy shows you what sold. Findig shows you what you actually keep. Here's every number behind that — which fees come out, how your costs are counted, and where nothing is guessed.

Your "revenue" on Etsy is never what lands in your pocket. Between Etsy's fees, postage, and materials, a €29.50 order might really be €18 of profit — and if you don't know which number is which, it's hard to price anything right. Findig does that math for you on every order, using the fees Etsy actually charged rather than a rule of thumb. This page walks through exactly how.

Here's a typical order, from what the buyer paid down to what you actually keep — then the detail on each line:

Example order
What the buyer paid €25.00 items + €4.50 postage€29.50
Etsy transaction fee 6.5% of the whole €29.50€1.92
Etsy payment processing as billed — here 4% + €0.30€1.48
Etsy listing renewal auto-renew€0.20
Your postage€4.50
Your materials€3.00
=The profit Findig shows you€18.40

Example figures. The two Etsy fees at the top aren't percentages Findig guesses — they're read back from Etsy's own fee statement for that order, so whatever Etsy really charged your shop is what comes off. Postage and materials are whatever you actually pay. What's still an estimate →

1

Start with what the buyer actually paid

Findig begins from the order's grand total straight from Etsy — the real amount the buyer was charged, after any coupon or sale.

From that, Findig sets aside the part the buyer paid for postage, so what's left is your true product revenue. Postage is handled separately in step 3, because what a buyer pays for shipping and what it actually costs you to ship are rarely the same number.

2

Take out Etsy's fees — from Etsy's own statement, not a formula

Most tools apply a percentage and call it a fee. Findig reads your shop's Etsy payment account statement — the same ledger Etsy bills you from — and takes off the lines Etsy actually charged for that order:

  • Transaction fee — 6.5%, charged on the full amount the buyer paid, postage included. Etsy bills that in two separate lines (one on the items, one on the shipping) and plenty of profit maths quietly misses the second one. Findig adds both.
  • Payment processing — whatever your country's rate is. Roughly 4% + €0.30 in the EU, 3% + $0.25 in the US, 4% + £0.20 in the UK — but Findig doesn't need to know your rate, because it takes the amount Etsy charged.
  • Listing renewal — €0.20. Etsy's €0.20 listing fee is charged again whenever a listing renews, and a sale auto-renews it (Etsy's default) — so you pay it per item sold, unless you've switched auto-renew off. This one is the published rate rather than a ledger line: Etsy bills renewals against the listing, so they can't be split across the orders that triggered them.

Because the figures come from Etsy's statement, a refunded order reports the fee Etsy actually kept, and a shop in a currency or on terms different from the standard ones is right without anyone hand-maintaining a rate table. What's left is your product revenue after Etsy — before your own costs.

3

Take out your own costs

These are the numbers only you know, so Findig uses what you entered when you set up your products:

  • Postage you actually pay. The real cost of the stamp or label. If you set up your shipping zones, Findig uses the right cost for where the order is going; otherwise it uses your flat per-item shipping cost.
  • Material cost. What the materials for that specific item cost you to make — taken from each item's own setup, so an item you haven't set a cost for simply counts as €0 rather than borrowing another item's cost.

These are as accurate as the numbers you give Findig — and you can update them anytime, which re-flows through your stats.

4

What's left is your profit

Product revenue, minus Etsy's fees, minus your postage and materials. Findig shows it per product and over time, so you can see which items genuinely earn their keep — not just which ones sell.

The Findig statistics page showing real profit per product over time
Your Statistics page — profit after the fees Etsy charged, your postage and materials, per product and across any period.

Orders with more than one item

Etsy doesn't tell any tool how much income belongs to each item in a multi-item order — it only reports one total for the whole order. So Findig splits that total across the items by each item's share of the price: a €30 item is credited more of the order's profit than a €10 item alongside it. If any line is missing a sale-time price (older orders), Findig falls back to an even split per unit. It's an honest split of a real total — never an invented per-item number.

Refunds and cancellations are handled too. A cancelled order — or one refunded in full — drops out of your profit and stats entirely. A partial refund is taken straight off your profit for that order. Either way, your numbers reflect the money you actually kept.

Where it's still an estimate — said plainly

Most of this is exact: your real order data, and Etsy's real charges. Three things are worth naming out loud:

That fee gap pushes one way: while an order is still on published rates the number Findig shows is higher than your true profit, never lower — and never by much. Etsy Ads and Offsite Ads spend is a separate cost that isn't in this per-order fee line either. Want the fully-loaded figure for a single sale by hand? The fee calculator does it.

Where a number is an estimate, that's by design and said out loud — Findig would rather show you an honest figure with its limits than a precise-looking one that's quietly wrong.

See your real numbers

Connect your Etsy shop and Findig works this out on every order automatically — no spreadsheets, no manual fee math. It's free while Findig is in beta — open to any Etsy seller, no invite needed.

Get started free →