How Findig calculates your profit
Etsy shows you what sold. Findig shows you what you actually keep. Here's every number behind that — which fees come out, how your costs are counted, and where nothing is guessed.
Johannes Tebbert, founder of Findig
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5 minute read
Your "revenue" on Etsy is never what lands in your pocket. Between Etsy's fees, postage, and materials, a €25 sale might really be €14 of profit — and if you don't know which number is which, it's hard to price anything right. Findig does that math for you on every order. This page walks through exactly how.
Here's a typical order, from what the buyer paid down to what you actually keep — then the detail on each line:
Example figures. The fee percentages are Etsy's real rates; postage and materials are whatever you actually pay.
Start with what the buyer actually paid
Findig begins from the order's grand total straight from Etsy — the real amount the buyer was charged, after any coupon or sale.
From that, Findig sets aside the part the buyer paid for postage, so what's left is your true product revenue. Postage is handled separately in step 3, because what a buyer pays for shipping and what it actually costs you to ship are rarely the same number.
Take out Etsy's fees — itemised, not lumped
Etsy takes a few different cuts, and Findig removes each one using Etsy's standard published rates:
- Transaction fee — 6.5% of your item price. Etsy's core selling fee.
- Listing renewal — €0.20. Etsy's €0.20 listing fee is charged again whenever a listing renews, and a sale auto-renews it (Etsy's default) — so you pay it per item sold, unless you've switched auto-renew off.
- Payment processing — roughly 4% + €0.30 per order. Etsy deducts this one before the figure Findig starts from, so it's already accounted for.
The result is your product revenue after everything Etsy keeps — before your own costs.
Take out your own costs
These are the numbers only you know, so Findig uses what you entered when you set up your products:
- Postage you actually pay. The real cost of the stamp or label. If you set up your shipping zones, Findig uses the right cost for where the order is going; otherwise it uses your flat per-item shipping cost.
- Material cost. What the materials for that specific item cost you to make — taken from each item's own setup, so an item you haven't set a cost for simply counts as €0 rather than borrowing another item's cost.
These are as accurate as the numbers you give Findig — and you can update them anytime, which re-flows through your stats.
What's left is your profit
Product revenue, minus Etsy's fees, minus your postage and materials. Findig shows it per product and over time, so you can see which items genuinely earn their keep — not just which ones sell.
Orders with more than one item
Etsy doesn't tell any tool how much income belongs to each item in a multi-item order — it only reports one total for the whole order. So Findig splits that total across the items by each item's share of the price: a €30 item is credited more of the order's profit than a €10 item alongside it. If any line is missing a sale-time price (older orders), Findig falls back to an even split per unit. It's an honest split of a real total — never an invented per-item number.
Being honest about the estimates
Most of this is exact — it's your real order data. Two things are worth naming plainly:
- The fee rates are Etsy's standard ones. If your shop is billed in a different currency or on different terms, your actual fees can vary slightly from these published rates.
- Your costs are only as good as your inputs. Postage and material costs come from what you enter — Findig can't see what you paid your carrier or supplier. Keep those current and the profit figure stays sharp.
Where a number is an estimate, that's by design and said out loud — Findig would rather show you an honest figure with its limits than a precise-looking one that's quietly wrong.
See your real numbers
Connect your Etsy shop and Findig works this out on every order automatically — no spreadsheets, no manual fee math. It's free during the private beta.
Get started free →