An honest comparison for Etsy sellers — written by the founder of Findig.
Johannes Tebbert, founder of Findig
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Last reviewed
Craftybase is the polished, established choice — around since 2011, thousands of users, and genuinely good if you sell across several platforms or need serious material and tax accounting. Findig is the new, focused, Etsy-first choice, built by an active Etsy seller who got tired of spreadsheets. Here's a fair look at both — plus the third option nobody mentions: just using a spreadsheet.
One naming note first: Craftybase renamed itself Stocksmith in 2026 — same team, same software, now at stocksmith.io. This page keeps the Craftybase name because that is what sellers still search for, but every price and feature below was checked against the current Stocksmith site.
Tiny, quiet shop and you don't mind the typing? A free Google Sheet is genuinely fine. Come back when it starts to hurt.
Selling on several platforms, or need deep raw-material / lot tracking or US (Schedule C) tax reports? Craftybase, every time.
On Etsy, allergic to spreadsheets, and you want real profit + variation stock that never drifts — without a monthly bill? That's what I built this for.
| Findig | Craftybase | |
|---|---|---|
| Built for | Etsy sellers, specifically | Makers across many channels |
| Sales channels | Etsy today (more on the roadmap) | ✓Etsy, Shopify, Amazon, Faire & more |
| Price | Free while in early access | $49–$349/mo by order volume (14-day trial) |
| Real profit after Etsy fees | ✓Yes — transaction, processing & listing, read off Etsy's own statement | ✓Yes (COGS-focused) |
| Per-variation stock, auto-deducted | ✓Down to colour & size, in real time | ✓Yes |
| Stock that never "drifts" | ✓Real-time + a built-in miss monitor | ~Good, depends on sync setup |
| Tracking pushed back to Etsy | ✓Mark shipped → tracking to Etsy | ✗No shipping features |
| Deep raw-material / lot / batch tracking | ~Cost tracking yes; deep lot/batch no | ✓Their specialty |
| Production planner | ✓What to make next, by demand | ~Low-stock alerts |
| US tax (Schedule C) exports | ✗Not for the US | ✓A core strength |
| Data hosted in the EU (Germany) | ✓GDPR-clean, encrypted | ✗Australian company (Newcastle, AU) |
| Maturity | New — early access (2026) | ✓Established since 2011 |
| Support | The founder, personally | Established support team |
I'm not going to pretend Findig wins everything — Craftybase is the more complete product today. Choose it if:
Still here? Then you're probably an Etsy seller who doesn't want a second job doing admin. This is exactly who I built it for.
For a lot of small shops the real alternative isn't Craftybase or Findig — it's a Google Sheet, increasingly one ChatGPT generated for free. That's a fine place to start. Here's where it stops being enough:
Craftybase — now Stocksmith — is tiered by order volume: Studio $49/mo is the entry plan, then Indie $99/mo (1,000 order lines a month), Business $199/mo (5,000 lines) and Growth $349/mo above that. Paying annually takes roughly 17% off. There's a 14-day free trial, no card. Findig is free during early access — that won't last forever, but early sellers keep access at preferred pricing when paid plans arrive. If budget is the thing stopping you from getting your inventory under control, that gap matters.
It's free while it's in early access — no card, and I'm around personally if you need a hand. Connect your Etsy shop and it imports every listing in about a minute.
Sign up free →How this page is kept honest: prices come from each vendor's own pricing page, not from a review site, and are re-checked on the date in the byline. No affiliate links, no paid placements — the links above are unpaid and marked nofollow. Found something out of date? Tell me and I'll correct it.
