An honest comparison for Etsy sellers — written by the founder of Findig.
Johannes Tebbert, founder of Findig
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Last reviewed
These two aren't really competing for the same shop. Sumtracker is a serious multi-channel inventory engine — it keeps one stock pool in sync across Shopify, Amazon, eBay, Walmart and Etsy, with bundles, purchase orders and warehouse-style forecasting. Findig is the opposite by design: Etsy-only, focused on real profit, variation stock and tracking that goes back to Etsy, with nothing to map or configure. The right answer depends almost entirely on one question: do you sell on more than just Etsy?
Tiny, quiet, single-channel shop and you don't mind the typing? A free Google Sheet is genuinely fine. Come back when it starts to hurt.
Selling across Shopify, Amazon, eBay and Etsy and need one synced stock pool, bundles, purchase orders and forecasting? Sumtracker, clearly.
Etsy is your shop, you want real profit after Etsy's fees plus variation stock and tracking-to-Etsy — without a $59/month multi-channel platform? That's Findig.
| Findig | Sumtracker | |
|---|---|---|
| Built for | Etsy sellers, specifically | Multi-channel e-commerce brands |
| Sales channels | Etsy today (more on the roadmap) | ✓Shopify, Amazon, eBay, Walmart, Etsy & more |
| Price | Free while in early access | From $59/mo, by yearly order volume (14-day trial) |
| Free tier | ✓Free in early access | ✗Trial only, then paid |
| Real profit after Etsy fees | ✓Transaction, processing & listing, per order | ✗Stock-sync focused, not profit |
| Per-variation stock, auto-deducted | ✓Down to colour & size, in real time | ✓Yes, across channels |
| Multi-channel stock sync | ✗Etsy-only for now | ✓Their core strength |
| Bundles / kitting | ~Basic component handling | ✓Full bundle/kit support |
| Purchase orders & multi-location | ✗Not a warehouse tool | ✓POs, multi-location, barcodes |
| Tracking pushed back to Etsy | ✓Mark shipped → tracking to Etsy | ~Fulfilment-focused, not Etsy tracking |
| Production planner | ✓What to make next, by demand | ~Reorder forecasting (Replenish plan) |
| Data hosted in the EU (Germany) | ✓GDPR-clean, encrypted | ~Not stated as EU-hosted |
| Setup effort | Connect Etsy, done in ~1 minute | More setup — channels, locations, rules |
If you've outgrown a single shop, this isn't close — Sumtracker is built for exactly the problem Findig deliberately doesn't touch. Choose it if:
But most Etsy sellers aren't running a multi-channel warehouse — they're running one Etsy shop and want the back office to stop eating their evenings. For them, a tool like Sumtracker is more machine than they need, at a price to match. Findig is built for this seller:
If you're on Etsy only and not yet sure you need software, the real alternative is a Google Sheet. That's a fine place to start. Here's where it stops being enough:
Sumtracker is priced by how many orders you do in a year. Its Manage plan starts at $59/mo (2,500 orders a year) and climbs to $399/mo at 100,000; Replenish — purchase orders, forecasting and reorder suggestions — starts at $119/mo and tops out at $599/mo. Annual billing is roughly 16% cheaper. There's a 14-day free trial but no free plan. That's fair value for a multi-channel sync engine, but it's a lot of tool (and bill) if Etsy is your only shop. Findig is free during early access, with early sellers keeping access at preferred pricing when paid plans arrive. If you're single-channel on Etsy, paying $59+ a month for warehouse features you won't use is the thing to question.
It's free while it's in early access — no card, and I'm around personally if you need a hand. Connect your Etsy shop and it imports every listing in about a minute.
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