A quick honest note: I built Findig, so I'm not a neutral reviewer — no comparison from a product's own maker ever is. But I've used real, current prices and real features here, and I'll tell you plainly where Sumtracker is the better choice. If you spot anything out of date, email me and I'll fix it. Facts checked June 2026.

Findig vs Sumtracker

An honest comparison for Etsy sellers — written by the founder of Findig.

These two aren't really competing for the same shop. Sumtracker is a serious multi-channel inventory engine — it keeps one stock pool in sync across Shopify, Amazon, eBay, Walmart and Etsy, with bundles, purchase orders and warehouse-style forecasting. Findig is the opposite by design: Etsy-only, focused on real profit, variation stock and tracking that goes back to Etsy, with nothing to map or configure. The right answer depends almost entirely on one question: do you sell on more than just Etsy?

The 10-second verdict

A spreadsheet

Tiny, quiet, single-channel shop and you don't mind the typing? A free Google Sheet is genuinely fine. Come back when it starts to hurt.

Sumtracker

Selling across Shopify, Amazon, eBay and Etsy and need one synced stock pool, bundles, purchase orders and forecasting? Sumtracker, clearly.

Findig

Etsy is your shop, you want real profit after every fee plus variation stock and tracking-to-Etsy — without a $59/month multi-channel platform? That's Findig.

At a glance

	Findig	Sumtracker
Built for	Etsy sellers, specifically	Multi-channel e-commerce brands
Sales channels	Etsy today (more on the roadmap)	✓Shopify, Amazon, eBay, Walmart, Etsy & more
Price	Free while in early access	$59–$99+/mo by order volume (14-day trial)
Free tier	✓Free in early access	✗Trial only, then paid
Real profit after every Etsy fee	✓Every fee, incl. the regulatory ones	✗Stock-sync focused, not profit
Per-variation stock, auto-deducted	✓Down to colour & size, in real time	✓Yes, across channels
Multi-channel stock sync	✗Etsy-only for now	✓Their core strength
Bundles / kitting	~Basic component handling	✓Full bundle/kit support
Purchase orders & multi-location	✗Not a warehouse tool	✓POs, multi-location, barcodes
Tracking pushed back to Etsy	✓Mark shipped → tracking to Etsy	~Fulfilment-focused, not Etsy tracking
Production planner	✓What to make next, by demand	~Reorder forecasting (Replenish plan)
Data hosted in the EU (Germany)	✓GDPR-clean, encrypted	~Not stated as EU-hosted
Setup effort	Connect Etsy, done in ~1 minute	More setup — channels, locations, rules

Where Sumtracker is the better choice

If you've outgrown a single shop, this isn't close — Sumtracker is built for exactly the problem Findig deliberately doesn't touch. Choose it if:

You sell on more than one channel. Shopify and Amazon and Etsy from one stock pool, kept in sync so you can't sell the last one twice in two places. This is the whole reason Sumtracker exists.
You need warehouse-grade tooling. Purchase orders, multi-location stock, barcode scanning, stocktakes — Findig has none of this, and isn't trying to.
You sell bundles and kits. Sumtracker deducts the right components when a bundle sells, across every channel.
You want demand forecasting and automatic reorder suggestions. Its Replenish plan is built around exactly that.

If any of those is you, go start a Sumtracker trial — it's the right class of tool for a multi-channel operation.

Where Findig fits better

But most Etsy sellers aren't running a multi-channel warehouse — they're running one Etsy shop and want the back office to stop eating their evenings. For them, a tool like Sumtracker is more machine than they need, at a price to match. Findig is built for this seller:

Real profit, not just synced stock. Sumtracker keeps your numbers in sync; it doesn't tell you what you earned. Findig subtracts every Etsy fee, your real shipping and material cost, and shows what's actually left per product and variation.
Variation stock that can't oversell — and never drifts. It deducts the exact colour and size the moment a sale lands, warns you before zero, and a built-in monitor flags any write that didn't stick.
Tracking goes back to Etsy. Mark an order shipped, paste the number, and it pushes straight to Etsy — no copying between tabs.
Nothing to configure. No channels to map, no locations or rules to set up. Connect your Etsy shop and it imports everything in about a minute.
Free right now — versus a $59/month floor. Sumtracker has no free tier; Findig is free during early access, and I onboard every shop personally.
Your data stays in Germany. GDPR-clean, encrypted at rest and in every backup.

The honest third option: a spreadsheet

If you're on Etsy only and not yet sure you need software, the real alternative is a Google Sheet. That's a fine place to start. Here's where it stops being enough:

A sheet can't sync your orders — every sale is a row you type by hand.
It doesn't know the buyer picked "forest green, large" and deduct the right stock.
It can't push tracking to Etsy, warn you before you run out, or plan production.
It's manual data entry forever — ChatGPT can write the formulas, not do the daily typing.

A spreadsheet is free but it's a job you do. Findig is the job done for you. Want to start on a sheet? Grab my free Etsy inventory spreadsheet — it's a good first step.

A fair word on price

Sumtracker starts at $59/mo for its Manage plan and $99/mo for Replenish (with forecasting), tiered up by yearly order volume, plus a custom Enterprise tier — there's a 14-day free trial but no free plan. That's fair value for a multi-channel sync engine, but it's a lot of tool (and bill) if Etsy is your only shop. Findig is free during early access, with early sellers keeping access at preferred pricing when paid plans arrive. If you're single-channel on Etsy, paying $59+ a month for warehouse features you won't use is the thing to question.

Want to try Findig?

It's free while it's in early access, and I onboard every new shop personally. There are a limited number of beta spots — I read every application and reply within 48 hours.

Apply for a beta spot →