An honest comparison for Etsy sellers — written by the founder of Findig.
Johannes Tebbert, founder of Findig
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Last reviewed
Inventora and Findig look similar at a glance — both are affordable inventory tools aimed at handmade sellers — but they're built around different jobs. Inventora is, at heart, a materials-and-production tool: it tracks your raw materials, recipes and cost of goods, and it has a genuinely useful free tier. Findig is an Etsy-first profit and stock tool: it syncs your orders, shows your real profit after Etsy's fees, and tells you what to make next. Here's a fair look at both — plus the option nobody mentions: just using a spreadsheet.
Tiny, quiet shop and you don't mind the typing? A free Google Sheet is genuinely fine. Come back when it starts to hurt.
Want to track raw materials, recipes and COGS down to the gram, and don't mind doing the materials setup? Inventora's a great pick.
On Etsy, want real profit after Etsy's fees plus variation stock that never drifts and tracking pushed back to Etsy — without the materials homework? That's Findig.
| Findig | Inventora | |
|---|---|---|
| Built for | Etsy sellers, specifically | Makers tracking materials & production |
| Free tier | ✓Free in early access | ✓Free "Hobby" plan (50 variants) |
| Paid pricing | Free now; affordable plans planned | $19 / $39 / $99 per month by size (7-day trial) |
| Real profit after Etsy fees | ✓Transaction, processing & listing, automatically | ~COGS / material-cost focused |
| Per-variation stock, auto-deducted | ✓Down to colour & size, in real time | ✓Yes |
| Writes stock back to Etsy listings | ✗Tracks your true stock internally | ✓Two-way Etsy quantity sync |
| Raw materials / recipes / BoM / COGS | ~Cost tracking yes; deep BoM no | ✓Their specialty |
| Tracking pushed back to Etsy | ✓Mark shipped → tracking to Etsy | ✗No shipping features |
| Production planner | ✓What to make next, by demand | ~Production cards & reorder points |
| Other channels (Shopify, etc.) | ✗Etsy-only for now | ✓Etsy + Shopify integrations |
| Data hosted in the EU (Germany) | ✓GDPR-clean, encrypted | ~Not stated as EU-hosted |
| Support | The founder, personally | Standard support; account manager on top tier |
I'm not going to pretend Findig wins everything. Inventora does some things Findig doesn't, and for some shops those are the whole point. Choose it if:
Still here? Then you're probably an Etsy seller who cares less about gram-level material accounting and more about am I actually making money, and will I run out? — without a big setup. That's exactly what I built Findig for.
For a lot of small shops the real alternative isn't Inventora or Findig — it's a Google Sheet. That's a fine place to start. Here's where it stops being enough:
Inventora's pricing is honest and reasonable: Starter $19/mo (500 variants and materials), Business $39/mo (2,000) and Growth $99/mo (10,000), with the headline prices on annual billing and a 7-day free trial. Note for anyone who read an older review: Inventora used to offer a free "Hobby" plan and its pricing page no longer advertises one — the Starter plan still lists "everything in Hobby", so it may survive for existing accounts, but a new shop starts on a trial today. Findig is free during early access — that won't last forever, but early sellers keep access at preferred pricing when paid plans arrive. The honest framing: if you want deep materials tracking, Inventora is the more specialised tool; if you want Etsy profit and stock clarity with tracking-to-Etsy, that's the Findig side.
It's free while it's in early access — no card, and I'm around personally if you need a hand. Connect your Etsy shop and it imports every listing in about a minute.
Sign up free →How this page is kept honest: prices come from each vendor's own pricing page, not from a review site, and are re-checked on the date in the byline. No affiliate links, no paid placements — the links above are unpaid and marked nofollow. Found something out of date? Tell me and I'll correct it.
